MWP Studios & Vittorio J Create Sexy Video with Marilyn Monroe, John F. Kennedy and Neckties
Michael William-Paul Fashion Video of Marilyn Monroe and Kennedy tied to bed with celebrity-worn fashion, educates, titillates & challenge censors
New York City-based Michael William-Paul casts Monroe doppleganger Alissa Bourne in association with Vittorio J sparking a fashion firestorm this year, publicly launching a campaign with a video that imagines Marilyn Monroe and John F. Kennedy in a provocative bedroom scene. Part of a distinctly original campaign, the 90-second clip depicts the blonde bombshell tied to a bed with the designer’s ultra-premium neckties. Almost certain to test Hollywood censors, the segment could easily pass for a ’50 Shades of Grey’ film trailer — but is actually a high-impact instructional video focused on men’s fashion.
The effort is intended to educate the public about choosing and tying the proper knot, while generating broad exposure for Vittorio J’s exclusive line of premium neckties. The eclectic designer has enjoyed brand popularity and commercial success among its celebrity clientele that includes A-List athletes, actors, and musicians, renowned entrepreneurs, VIP journalists, U.S. Presidents, and even the future King of England.
The one-of-a-kind campaign pays tribute to Marilyn Monroe’s unforgettable style, enduring appeal and entrepreneurial spirit, themes central to Vittorio J’s designs. In tandem with the star’s 87th birthday, the campaign’s feature video depicts a Marilyn doppelganger suggestively tied to a bed by her Presidential suitor, who showcases the designer’s premium ties and profiles popular necktie knots.
“Marilyn Monroe and John F. Kennedy proved that fashion offers a platform for communication, expression and influence that can’t be accessed any other way,” said Vittorio J co-founder, Jesse Chao. “Vittorio J’s campaign previews our ultra-distinct premium ties, profiles the four classic necktie knots, and raises the bar for quality craftsmanship and stylistic expression. Our ties are consistently chosen by the most visible and influential people on the planet, and this campaign makes our collection available worldwide — to a limited number who act quickly.”
Vittorio J’s Exclusives collection features limited edition neckties that deliver the very best of Old World tailoring and contemporary design. Using the highest grade silks, artisinal masters in Naples cut, fold and sew each tie by hand, affording Vittorio J clients the most authentic, ultra-premium Italian craftsmanship available.
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Contact: Victor Cipolla, evilgeniusvic@gmail.com, 2126742678
